Digital Marketing Expertise for Small Businesses and Entrepreneurs
Grow Your Brand with a Proven Marketing Strategy
What role can I play in your marketing strategy?
Your Strategist
Map out a digital strategy that actually grows your business. It could include these channels, or others:
Social Platforms and Advertising
Google Paid Search
Content Marketing, Blogging, and SEO
Your Implementor
Executing the day-to-day work that makes the marketing strategy successful. This could include tasks like:
Creating email newsletters or automated campaigns
Writing and posting blog articles
Updating social platforms
Reviewing and reporting website or campaign analytics
Your Expert
Guiding an existing team that is younger or helping to shape a brand new brand or product to come to market. This could include tasks like:
Weekly calls to brainstorm or provide feedback on work
Product/competitive analysis
Website SEO and UX analysis
Your Researcher
Provide support for the important work for growth, but that takes time to get right. This research could be for:
New product research
Persona/customer information
Competitive analysis
Keyword analysis and recommendations
Your brand is unique, so your marketing strategy should be too. Together we’ll craft a digital marketing plan that gets you to your goals without compromising your values and mission.
“She’s always the consummate professional, and we’ve benefited not only from her extensive experience to help build out and execute our marketing strategy, but also from the care she gives to each and every deliverable. We’ve been nothing but impressed!”
My Process
Marketing cannot be a paint by numbers approach. It’s a relationship between the brand and the consumer - it’s like making a new friend. You have to get to know one another - ask questions, say the wrong things, make memories and build trust.
My process for learning about your brand and building a strategy is a lot like that too.
We meet to discuss your goals, preferably with a coffee mug in hand.
I craft a unique plan for us to work together based on your existing resources and growth goals.
We fine-tune the strategy, hopefully over another cup of coffee, to ensure your comfortable with the direction and time expectations.
We enter our partnership with clear expectations, having regular meetings, brainstorms and status updates so you know where the plan is and the success of it.
The Blog
A Jolt of Marketing
No one - especially small business owners and entrepreneurs - has time to read long, detailed articles each day. All of our updates are designed to give you a jolt of information in marketing and business to start your day.
We’ll give you the resources to dive in if you are interested (and have the time!).